01/05 Live
Power tools, generators & welding · Philippines
Greenfield
Moved from Webflow to Shopify and rebuilt as a store for people who buy tools for work.
- Full store migration
- Webflow → Shopify
- Buyers size generators in-store
- Load calculator
We build stores people want to buy from.
We design and develop online stores that look sharp, feel easy to shop, and are built around the moments that turn visitors into customers. Mostly on Shopify, and custom-built when a project needs more.
- Projects to date
- 13
- Countries our clients are in
- 4
- Who you actually talk to
- 2people
- Code you own
- 100%
Stores we’ve designed, built and improved
Featured work
Stores built around how people actually shop.
A few of the stores we’ve designed and built, and what changed for them.
02/05 Live
Gel blasters & tactical gear · Australia
Gel Ball Undercover
A huge catalogue, organised around how players shop: by blaster, by part and by build.
- Revenue in our first year
- +26%
- Add-to-cart rate
- 5.3% → 7.0%
03/05 Live
Streetwear & hoodies · Philippines
MedievalMNL
Streetwear shopping built on style, clear sizing and delivery details where people decide.
- Of visits become orders each month
- Up to 3.6%
04/05 Live
Gender reveal products & hire · Australia
Gender Reveal Ideas
Products, hire bookings and custom builds, each with its own clear path in one store.
- Biggest sales month since opening
- Record month
05/05 Live
Premium pistachio cream · Philippines
Arvione
A new brand’s first store, built around one hero product from first look to checkout.
- Design and build
- From scratch
- Retail, wholesale, distributors, affiliates
- 4 ways to buy
More work
More stores we’ve built and improved.
Design, theme builds and ongoing improvements for brands across fashion, beauty, food and more.
- Conviction Shopify web design & development Live (opens in a new tab)
- Nuelle PH Shopify web design · Figma Design (opens in a new tab)
- MQ Cosmetics Shopify store · theme work Live (opens in a new tab)
- Cavella PH Shopify store · theme work Live (opens in a new tab)
- Corset IG Shopify store · theme work Live (opens in a new tab)
- Josefinas Shopify store · theme work Live (opens in a new tab)
- Father & Son Shopify store · theme work Live (opens in a new tab)
- conviction.co.nz
Conviction Shopify web design & development · Live (opens in a new tab) - figma.com
Nuelle PH Shopify web design · Figma · Design (opens in a new tab) - mqcosmetics.com
MQ Cosmetics Shopify store · theme work · Live (opens in a new tab) - cavella.ph
Cavella PH Shopify store · theme work · Live (opens in a new tab) - corset-ig.com
Corset IG Shopify store · theme work · Live (opens in a new tab) - josefinashomemade.com
Josefinas Shopify store · theme work · Live (opens in a new tab) - fatherandson.ph
Father & Son Shopify store · theme work · Live (opens in a new tab)
Our approach
We don’t design for screenshots.
A good-looking store means very little if customers struggle to use it, and an easy store that looks cheap won’t earn their trust. So every page we make is three layers, designed together.
What we do
E-commerce first, and Shopify most of the time, plus custom websites and web apps when a project needs them. If you need something that isn’t here, ask. We’ll tell you honestly if it’s not us.
Testimonials
What clients say about working with us.
Their words, not ours. Every quote is from the owner of a store we built.
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msquareds really understood what we needed for our ecommerce website. They didn’t just focus on making it look good. They made sure the whole shopping experience was simple, clear, and built to convert. They’ve been reliable, easy to work with, and always open to improving things as the business grows.
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Working with msquareds was a smooth experience from start to finish. They understood our brand, communicated clearly, and turned our ideas into a professional ecommerce website that feels right for our customers. We’re very happy with the final result.
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What I like about working with msquareds is that they understand both design and ecommerce. They helped us create a website that matches the MedievalMNL brand while also making the customer journey easier and more effective. They’re responsive, creative, and always willing to make improvements.
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msquareds helped us bring our brand online with a website that feels clean, professional, and easy to use. They listened to what we wanted, gave helpful recommendations, and made sure every part of the website worked well for both the brand and the customer.
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We wanted an ecommerce website that was professional but still easy for customers to navigate, and msquareds delivered exactly that. The team was easy to communicate with, handled revisions well, and made the whole development process straightforward for us.
Small team · direct communication
Just the two of us.
The people you talk to are the people designing and building your store. No account managers, no handoffs, no brief lost in a queue. Mira scopes the work and keeps you updated; Rinand designs it and builds it.
Rinand
3 YRSDesign & development
Designs the layout and the path through it, then builds it. Cares a lot about type, spacing, and how a store behaves on a cheap phone.
Mira
6 YRSBackend & client work
Handles data, integrations and everything behind the storefront, and she’s the one keeping you in the loop. Scopes the work and keeps the timeline honest.
How a project runs
Five steps, in plain terms. You always know what’s happening, what it costs and when it’s done.
STEP 01
Understand
We learn about your business, your customers and what isn’t working. You get a written scope, a price and a date. No proposal theatre.
STEP 02
Design
We map how people will move through the store, then design the pages that matter most. We agree on those before building starts.
STEP 03
Build
We develop the store, connect your apps and data, and make every page work on every screen. You get a preview link from day one.
STEP 04
Test
We check it on real phones, test speed, and walk through the whole purchase path. Then we work through your change requests.
STEP 05
Launch & improve
We publish, watch closely after launch, and hand over a short walkthrough. Ongoing improvements are there if you want them.
Beyond the storefront
When your store needs more than a theme.
Most stores only need Shopify. When yours needs something extra, we build it and connect it to the tools you already use.
Sample product page
Heavyweight Hoodie
$64.00
Stitched on the chest
Proof, not promises
We build fast. This website is the example.
Measured on this homepage with Google Lighthouse, mobile, 17 Sep 2026.
- Speed score on a phone
- 97/100
- Until the page shows on a phone
- 1.7s
- Accessibility and SEO
- 100/100
Questions we get asked
Ask us something else →Designing and developing e-commerce stores, mostly on Shopify. That covers UI and UX design, conversion improvements, performance, and custom development when a store needs it.
Most of our work is Shopify, but not all of it. We also build custom websites, integrations and web apps with React and Node.js when a project needs more than a platform can give.
Yes, and it doesn’t always mean starting over. We often keep what works and rebuild the pages that are costing you sales.
Both, and we treat them as one job. How your store looks and how easy it is to shop are designed together, not handed between different people.
Usually, yes. Send us the store URL and we’ll tell you what we’d look at first, whether that’s product pages, navigation, the cart or speed.
Yes. We’re based in the Philippines and work with brands in Australia, New Zealand and the United States as well as at home. Everything runs online.
Yes: custom sections and blocks, product data with metafields and metaobjects, builders and configurators, and integrations through Shopify’s APIs.
Yes. If a Shopify app already does what you need, we install and set it up for you. If not, we build it: on a monthly retainer using our own Claude and ChatGPT accounts, or as a one-time project on your own AI accounts that we hand over when it’s done.
Yes. A monthly retainer covers new sections, seasonal changes, testing, bug fixes and theme updates, so small improvements keep shipping after launch.
A full store build usually takes two to three months, depending on the store. Smaller improvements take less. You get a date in writing before we start.
Just us. Mira handles scope and communication, and Rinand designs and builds. Nothing gets passed to someone you haven’t met.
You do, entirely. It lives in your Shopify admin and your Git repo, commented well enough that any developer can pick it up after us.
Yes. We white-label happily and can work from your design files as they are. You get one point of contact for the whole project.
Taking new projects
Starting fresh or fixing what’s there?
Tell us about your store. Your message comes straight to our inbox, and we reply by email within a day.
- Based in
- Philippines · GMT+8
- Clients in
- PH · AU · NZ · US
- Reply time
- < 24 hours
- Engagements
- Project or retainer