The challenge
Apparel sells on fit and style. Shoppers need to trust the sizing and see how pieces are worn before they buy.
Case study · Streetwear & hoodies · Philippines
MedievalMNL
A Philippine streetwear store that converts 2.2–3.6% of visits into orders each month, with clear sizing and delivery details where shoppers decide.
Our approach
We built the store around confident browsing: shopping by style, clear sizing on every product, and delivery and pickup details right where people decide.
UI decisions
Campaign-style banners and styling inspiration carry the brand’s attitude (“Wear confidence”) into everyday browsing.
UX decisions
A size guide on product pages with separate charts where fits differ, shopping by style, same-day delivery and store pickup details on the product page, and customer reviews close to the buy button.
Development
Custom Dawn sections for campaign banners, styling inspiration, testimonials and the size guide. A Horizon rebuild is in progress.
Taking new projects
Want a store like this?
Tell us what you sell and what isn’t working. We reply within a day.