The challenge
Greenfield’s site ran on Webflow, which works for showing a brand but not for selling a wide range of tools, generators and welding machines online. They needed a real store without losing their professional, trade-focused feel.
Case study · Power tools, generators & welding · Philippines
Greenfield
We moved Greenfield, a Philippine power tools and generator brand, from Webflow to Shopify and built a store for people who buy tools for work.
Our approach
We moved Greenfield from Webflow to Shopify and rebuilt the site as a store for people who use tools for work: products organised by category, with the guides and support that buyers need before choosing equipment.
UI decisions
A bold, workshop-style look that carries the brand line “Built for professionals”, with reviews, delivery and warranty information close to the products.
UX decisions
A generator load calculator so buyers can size the right generator, a request-for-quotation page for bigger orders, and guides on power tools, welding and welding safety.
Development
A migration from Webflow to Shopify on the Horizon theme, with custom sections for the homepage, product pages, load calculator, quotation requests, guides, reviews, service centres and warranty.
Taking new projects
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